Just as with any industry, there are good content marketers and bad content marketers—and then those who aren’t content marketers at all.
A business owner looking to boost his ROI with quality content should consult multiple content marketing companies in order to find the perfect match. Even though it’s wise to select a company that is best equipped to fulfill your needs, a good content marketing agency should always exhibit the same general characteristics.
1. Eagerness to learn more about needs of prospective clients
Rather than spending the whole meeting pitching irrelevant services, representatives from a good content marketing company listen to your needs and expectations. Through that, they’re able to gauge a better understanding of the needs of your target audience to help win prospects and stir up curiosity.
2. Strengths that outweigh weaknesses
Every company has a weak spot. When searching for the right content marketing company, it’s essential to choose a company whose strengths best play to your weaknesses. Explore the internet for reviews, and be sure the positives outweigh the negatives.
3. Company values that indicate reliability and trustworthiness
An agency’s values should emulate from its website and reviews as well as from the employees you meet. Are the employees personable? Do they show concern for your needs? Do you share similar values? When you work with content marketers who understand and agree with your values, they will be much more passionate about your mission and helping you reach your goals.
4. Willingness to share their connections
Reputable content marketing companies are happy to share their connections with those in need. If you’re looking to create magazine ads, a good content marketing agency may be able to recommend a few designers the company has worked with in the past.
5. Confidence in their work
Those working at a reputable content marketing company exhibit not only the desire to learn more about their prospects and clients; they are confident that their skills will help enhance the success of those companies. This should not be confused with cockiness and arrogance. Employees are not greasy-haired used car salesmen looking to sell you a lemon for the price of a luxury SUV. They work with you every step of the way to ensure your satisfaction and success.
Do Your Research
Not only should you look for the above characteristics when finding the right content marketing company, be sure to do your homework, too. Do some digging to discover other noteworthy factors that contribute to your final decision. Has the content marketing company received recognition for its work or achievements? What types of businesses has the company worked with? Any experience with your industry?
Keep in mind, you’ll be working with these folks for some time. In order for the project to progress smoothly, it’s important to feel confident that you can develop a solid work relationship with the team.
Questions to Ask
Get the most out of your initial meetings. Ask these questions during your interviews.
- Can you provide examples of previous projects?
- How will you measure our success?
- How do you plan to communicate with us?
Content marketing is rarely a top priority for most business owners, often because they don’t realize the influence that the written word can have on their target audience. Words can make a world of difference. If business is struggling and you haven’t done anything with your website in some time, consider finding a good content marketing company to help you get back on your feet.