Marketing your content isn’t as simple as just publishing a blog post and calling it a day. That’s publishing your content. Marketing is a whole separate concept.
Many people fall short on the marketing end. Countless in-house marketers don’t invest enough time in spreading their content across the web, and others are not familiar with proper marketing protocol.
If you find yourself or your team doing any of the following, it may be time to reach out to a content marketing firm for help.
1. Believing that Owning a Website is Enough
We cannot stress enough that having a static website will not get you ranked in search results. You need to be active, consistently adding fresh content to your site. Many businesses are hopping on the blogging bandwagon, because that’s the quickest and easiest way to keep search engines interested in your site. But blogging alone doesn’t always convert. That’s where marketing comes in.
2. Creating Dry, Unengaging Content
When you order prime rib at your favorite restaurant, would you still eat it if it was delivered to your table severely overcooked? Probably not. The same concept can be applied to searching for a good read on the internet. You know what you want, but if a piece of content possesses no personality and has you literally falling asleep in your chair, you’re not going to stick around.
Your readers deserve delicious content. Tasty content will transcend your leads-to-sales ratio, and that’s exactly what you’re looking for.
3. Not Maintaining Your Website
When visitors happen upon your website and find a layout and graphics that haven’t been seen since the late ’90s or early 2000s, they’ll be less likely to stick around. Don’t keep a dated site. Get with the times and check out how a digital marketing company can enhance your website to improve your traffic and leads-to-sales.
4. Improperly (or NOT) Using Social Media
The online community often judges how a business utilizes its social media platform(s) before deciding whether to take advantage of that company’s products or services. Staying active across all of your social media platforms will help you build your follower count and expand your brand awareness, but be wary of what you post. Avoid these social media deal breakers at all costs:
- Whine or complain
- Trash talk your competition
- Post problems without solutions
- Ignore your followers
5. Not Knowing Your Clients
It’s essential to know your target audience, but it’s also crucial to familiarize yourself with your clients. If you run a large company, it may be next to impossible to get to know all of your clients on a personal level, but knowing their demographics, interests, and beliefs is imperative to your success. When you know who’s purchasing your products or services, you know who to target your marketing efforts toward.
Visitors need to be able to relate to your content, but they also need to be able to find your content. Marketing your content involves everything from creating content to social media management to email marketing, and Headline Consultants, Inc., covers it all. Contact us today to discover how we can help you improve each visitor’s experience while effectively and inconspicuously boosting your leads-to-sales ratio.