content marketing

Why Social Media is Crucial for a Successful Content Marketing Strategy

It’s no longer a choice not to be on social media if you want to outrank your competition.

Businesses everywhere have adopted social media to get in front of their audiences. In fact, 40 million active small business pages exist on Facebook alone, with 10 percent of those businesses paying for advertising through Facebook.

There’s a reason there are so many active small business pages and why many of them are using social media advertising.

1. Social Media Puts You in Front of Your Audience…Anywhere

Social media allows you to keep a captivated audience. They essentially never “leave the store.” They see your posts and tweets from the comfort of their own home or even on the go.

You can improve customer relationships and get to know your audience and see what gets them interested (what are they sharing, commenting on, liking?). It also allows you to get to know your customer base better. Plus, you can build relationships through your posts and interactions.

2. It Improves Brand Loyalty

You can improve brand loyalty through social media by having immediate response time. An average of 72 percent of consumers who complain to a brand on Twitter expect to receive a response within an hour of their submission. When you can respond to customers immediately, it helps the customer feel valued and can improve customer-business relations. When they have a good customer service experience they’ll tell their friends and family members, not only building your brand, but also bringing you more business. People are more likely to work with a company their loved ones trust.

3. Social Media Helps You Find New Customers

Not only can you grow your current customer base by creating brand loyalty through social media, you can also find more customers. When your follower shares/retweets or likes/favorites one of your posts, your post or business page has a higher probability of appearing in the feeds of their friends and families.

You can also utilize extensive targeting through social media advertising, which is affordable, and gets your messages and offers in front of the intended audience. Because you’re utilizing a social environment, the audience will be more open to reading what you have you to say. Posts are more likely to be read because the followers are not looking at it as advertising.

4. It Puts Your Company in Front of the Media and Thought Leaders

Your company is more likely to be found by thought leaders in your industry and the media if you’re on social media. For example, if the right journalist sees your event advertised, you may find yourself with free press. Thought leaders can be helpful to engage with and follow in order to stay up to date on the latest happenings in your industry. They may also help spread the word about your business.

Taking advantage of social media can work wonders when added to your content marketing strategy. Don’t have a strategy? Connect with us today and we’ll work together to develop and implement top quality content to get your business noticed.


Ashley Horst is a Freelance Writer, Hobbyist Photographer, and Travel Enthusiast. She earned a Bachelor degree in Corporate Communications and an Associate Degree in Digital Arts. You can follow her on Twitter @Ahorst617.

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