In Marketing, Social Media

Creating great content is the first step. The next step is getting your content shared.

But how do you get your content in front of your target audience? How do you get people to read and want to share your content?

There are numerous ways to deliver your content in a fashion that can increase traffic. Here are just a few quick tips on how to share content that converts.

1. Check out niche communities

There are numerous niche communities that you can join to help increase your content views. These communities are filled with people who share the same interests.

Find the communities that fit well within your industry. Once you do, you can join in and start sharing content. Make sure the content is of value to the audience and that you participate in the community. Avoid only plugging your content—be an active member.

2. Put your content in numerous locations

Plugging your content in numerous places can help you reach a larger audience. You can share it on social media and sites such as Reddit and StumbleUpon.

3. Utilize social media advertising

Social media advertising can be your advocate in sharing content with your target audience. You can choose who you want to reach through your advertising, and reaching the right audience can increase reads and shares.

4. Create partnerships

Find a few advocates, people who are in complimentary industries to your own, but make sure they’re not competitors. You can team up to share each other’s work and help increase views overall.

5. Contact influencers in your industry

Reach out to experts in your field to ask for direct quotes to use in your content. You can also increase shares by contacting professionals you may have talked about in a positive light. This can encourage those contacts to share your work.

6. Be generous and responsive

If you want others to share your content, it’s important that you share their work, too. Generosity can lead to reciprocity. Take time to interact with others on social media, for example: retweet, favorite, like, and share. Also, when you share content, think creatively about what you’ll put in the post field. You can quote a line from the post or tell readers how the shared content is helpful to them.

If people do comment on your page, make time to respond to your audience. This is a great way to build relationships and readers.

7. Give your content a spotlight

Learn which pages on your website drive the most traffic. On these pages, highlight recent blog posts or social media posts to increase how many people read your work.

8. Share more than once

You can share your content on multiple social media sites at multiple times. Some people may frown upon this practice, but it has the potential to get you more views. However, make sure you’re not being a spammer. Change the message every time you share and be careful how often in between you’re sharing content. It’s a good idea to have a social media schedule.

Keep in mind, pinning your content atop your Twitter feed and on your Facebook page is another great way to help share it with a larger audience.

9. Ask your readers for shares

Don’t be afraid to ask readers to share your content. Show your readers why the content is important to be shared with their followers.

10. Be an active member

Not only can you join niche communities, but you can also increase your influencer credibility by answering questions on sites such as LinkedIn and Quora. Show that you’re an expert in your field.

11. Submit your content

Some communities will share your content if it’s top notch. Check out sites like Blog Engage, where they will share your content with their readers.

Two of the most important steps in content marketing are creating engaging content and getting it shared! When you pair good content with a solid content strategy, you can drive traffic to your site and ultimately increase business.

It’s important to show that you are an expert in your field, that you’re trustworthy and you care. Readers value companies that invest in relationships. Invest in your customers and they will be more inclined to invest in you. Contact us to learn more about how to share content effectively by developing and implementing a content strategy to reach your target audience.

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