Why You Should Incorporate Weird Holidays Into Your Marketing Strategy
When posting more often means more engagement and more clicks, it’s important to stay on a consistent posting schedule. Whether it’s a blog or a social media post, consistency is the key to getting more traffic, so take full advantage of any weird holidays to create a post.
What’s a Weird Holiday?
Halloween, Thanksgiving, and Valentine’s Day are holidays everyone knows well and posts about throughout the year, but there are dozens of uncelebrated holidays to take advantage of too. These lesser known holidays make for great blog content and social media posts, helping you keep your content fresh and in front of your audience more often.
Weird Holidays to Get You Started
Here’s a list of some unusual holidays you can use to get started:
January 28 – Fun at Work Day
February 17- Random Act of Kindness Day
March 22 – National Goof Off Day
April 1- April Fool’s Day
May18- Bike to Work Day
June 21 – National Selfie Day
July 17 – World Emoji Day
August 26- National Dog Day
September 29 – National Coffee Day
October 27 – Make a Difference Day
November 15- America Recycles Day
December 15 – National Cupcake Day
How to Implement Weird Holidays into Your Marketing
When you create your content calendar for the quarter, think about how you can incorporate these weird holidays into your posting schedule. If you don’t have a lot going on in the month of June, find a holiday that fits with your industry or audience.
For example, National Selfie Day is an incredible opportunity for a Facebook or Instagram post. Post a selfie of your team online and encourage your audience to share their own selfies! You could even offer a small gift for the most creative selfie.
The same goes for World Emoji Day. You don’t have to use every holiday, but figure out which ones work for you and which you can use to engage your audience and build a relationship. It helps show a little bit of your company’s personality and it’s a fun way for customers to get involved and get your name in front of their community as well.
Need Help Getting More Content to Your Audience?
If you’re looking for a way engage your audience and ramp up your content marketing, contact us at Headline Consultants. We’re a team of experts who have the knowledge and expertise to work with you and develop a content marketing strategy that will deliver.