Meet Chet.


Chet needed help.

His gazebo business was doing great, but he had a gap and he knew the right kind of videos could fill it.

Chet didn’t want videos with super high production value, because he already had those, and their marketing value was limited. What Chet needed were videos that showcased his products in a variety of environments, featuring real people frolicking in his gazebos, enjoying his pergolas, and partying in his pavilions. The question was how to get them.

After listening to Chet’s problem, we developed a plan that would ultimately lead to the “Make Me Wanna Be There” video contest. The goal was to get his existing customers and others like them to join in on the fun by submitting high quality videos that would prompt anyone watching to buy one of his products.

We knew Facebook was one of the keys to a successful contest, but we also knew it wasn’t the only key. By combining high-quality content and Facebook marketing, we were able to help him obtain 98 videos, 70 of which had high marketing value.

Chet’s Happy Customer Videos

We know we can help you, too.


Brand Awareness

The campaign delivered over a million ad impressions and reached tens of thousands of former customers and prospects. For several months, Chet’s gazebo business was in front of just about anyone who had an interest in gazebos–including those who owned one, were looking to accessorize one, or were interested in buying one.

Brand Engagement

The buzz generated by the campaign was great for the gazebo business, as well. Videos were remarked upon, shared between friends, and reacted to in high numbers. The engagement helped keep gazebos–specifically Chet’s gazebos–top of mind for his existing and future customers.

Brand Ambassadors

The ads and engagement led to a deluge of praise for Chet’s products from his satisfied customers. The videos themselves served as visual and audio testimonials from brand evangelists who couldn’t say enough wonderful things about his gazebos, pergolas, and pavilions.

How did Chet feel about the contest?

  • Headline Consultants developed a most successful video campaign for us!  Our goal was to have customers provide compelling video testimonials about how they enjoy using our products.  Justin and his team exceeded our expectations by a mile!  We couldn’t be more pleased with our investment.

    Chet Beiler CEO Amish Country Gazeobs

The Winning Entry

When the contest was over, a few lucky winners had a pockets full of cash.


A few Runners-Up

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